{"title":"Area Rugs","description":"\u003cp\u003eHand-braided jute rugs, handmade in India by artisans. Natural fiber texture that warms up living rooms, dining rooms and entryways, and a reversible weave for longer wear.\u003c\/p\u003e\u003cp\u003eRound rugs come in 3' to 10' diameters; rectangles from 2'x3' runners to 10'x13'.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSizing tip:\u003c\/strong\u003e under a dining table, choose a rug at least 2' wider than the table on every side. In a living room, let the front legs of the sofa rest on the rug.\u003c\/p\u003e","products":[{"product_id":"braided-jute-area-rug","title":"Braided Jute Area Rug","description":"\u003cdiv class=\"product-description\"\u003e\n\u003ch2\u003eHandwoven Jute, Built to Last\u003c\/h2\u003e\n\u003cp\u003eOur braided jute rugs bring natural warmth and texture to any room. Each rug is hand-braided by skilled artisans, creating a durable, reversible floor covering with genuine character - one that gets better with age.\u003c\/p\u003e\n\u003ch3\u003eAvailable Sizes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRound:\u003c\/strong\u003e 3', 5', 6', 8', and 10' diameter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRectangle:\u003c\/strong\u003e 2'×3', 5'×8', 8'×10'\u0026amp; 9'×12'\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe size range covers everything from small accent placements to large area rug applications. The 3' round works well as a bathroom or entryway accent. The 5' and 6' rounds are ideal under a coffee table or in front of a seating area. The 8' and 10' rounds define a full living or dining room zone. Rectangle options follow standard area rug sizing conventions for easy coordination with existing furniture layouts.\u003c\/p\u003e\n\u003ch3\u003eWhy Jute?\u003c\/h3\u003e\n\u003cp\u003eJute is one of the most sustainable natural fibers available - it's a fast-growing plant that requires minimal water and no pesticides to cultivate, making it one of the lowest-impact agricultural crops used in textile production. It is naturally biodegradable, meaning it doesn't contribute to synthetic waste at end of life.\u003c\/p\u003e\n\u003cp\u003eBeyond sustainability, jute is structurally strong. The natural fiber has a tensile strength that allows it to withstand foot traffic, furniture weight, and everyday handling without fraying or breaking down quickly. With regular use, jute develops a slightly more supple character - it wears in rather than wearing out.\u003c\/p\u003e\n\u003ch3\u003eBraided Construction\u003c\/h3\u003e\n\u003cp\u003eThe hand-braiding technique used in these rugs creates a dense, tight surface that holds its shape under furniture and foot traffic. The spiral or concentric braiding pattern creates natural visual movement that works well in both traditional and contemporary spaces. Slight variations in braid tightness and fiber color are inherent to handcrafted production - these are characteristics of the piece, not inconsistencies.\u003c\/p\u003e\n\u003ch3\u003eStyling Suggestions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiving Room:\u003c\/strong\u003e Layer a round jute rug under a coffee table in the center of a seating arrangement. The natural texture grounds upholstered furniture and adds warmth to wood, concrete, or tile flooring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBedroom:\u003c\/strong\u003e Place a rectangle rug beside the bed for a natural, warm surface underfoot in the morning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEntryway:\u003c\/strong\u003e The 2'×3' rectangle or 3' round fits neatly in most entry areas and handles high-frequency foot traffic well.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDining Area:\u003c\/strong\u003e The 8'×10' rectangle or 10' round accommodates a standard dining table and chairs with adequate coverage on all sides.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Jute pairs naturally as a base layer under a smaller patterned rug - the neutral, textured surface adds depth without competing with the upper rug's design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003eVacuum regularly with a brush attachment to remove debris from between the braids. Rotate periodically for even wear distribution. Spot clean spills immediately with a dry cloth - absorb as much liquid as possible before any moisture penetrates into the fiber. For stubborn stains, use a small amount of mild detergent diluted in cold water and blot gently. Professional cleaning is recommended for deep stains or full cleaning. Keep away from prolonged moisture exposure - jute is a natural fiber and does not respond well to saturation.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHandcrafted in India for REDEARTH\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"REDEARTH","offers":[{"title":"5' (Round) \/ Halo Natural \/ 1","offer_id":47953786437781,"sku":"REFC03-AR61A-Natural","price":79.99,"currency_code":"USD","in_stock":true},{"title":"6' (Round) \/ Halo Natural \/ 1","offer_id":47953786470549,"sku":"REFC03-AR61B-Natural","price":99.99,"currency_code":"USD","in_stock":true},{"title":"8' (Round) \/ Halo Natural \/ 1","offer_id":47953786503317,"sku":"REFC03-AR61C-Natural","price":159.99,"currency_code":"USD","in_stock":true},{"title":"5' x 8' (Rectangular) \/ Arden Natural \/ 1","offer_id":47234001764501,"sku":"REFC03-AR51A-Natural","price":109.99,"currency_code":"USD","in_stock":false},{"title":"8' (Round) \/ Natural \/ 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